After being advised that my original idea would be too complicated I have now decided to use imagery instead of narration for my advert. I have 2 concepts which I am going to follow for each advert; I was going to create a contrast between day and night (one advert representing day the other night). I am also changing my target audience to just females as opposed to creating a multi-sex spray. After looking at more adverts on YouTube, I have come to the conclusion that more perfume commercials use imagery as opposed to body spray adverts which generally include a story.
After researching the advert I am going to stick to the usual conventions and use the male gaze, as imagery is more powerful and there is no narration.
I tested out my idea by getting some test shots, however they didn’t turn out exactly how I wanted them too. So I am now considering changing my idea and might completely change which section I am doing. Now I am contemplating doing the music video as I can base the imagery on the lyrics, which I can’t do with an advert.
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